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Best selling author shares secrets of successful virtual book tours

Author Jo Linsdell shares everything you need to know in order to be able to organise and carry out your own virtual book tour in her latest release ‘Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home’.

virtual book cover

Worldwide – August 2013 – Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is the latest release from best selling author Jo Linsdell. The book will be officially launched on 1st September 2013 via Amazon.com and the author will be doing a virtual book tour over September and October to celebrate its release.

In this book, Jo Linsdell, shows authors how to successfully market their books online and build their author brand by utilizing virtual book tours. When asked why virtual book tours are good news for authors, Jo had this to say ” A large percentage of the world’s population (currently around 40%) now uses the internet and with the rapidly increasing use of smartphones, tablets, and other mobile devices the number of people on the web will continue to grow. It’s therefore clear that authors need to be marketing online. Our target audience is now online and just a click away. Through virtual book tours, we can now reach our readers from the comfort of our own home and successfully promote our books to a global audience at little or no cost. That’s big news for authors.”

The virtual book tour will start on 1st September 2013 and will end on 31st October 2013.  Among other events, the tour will offer interviews and a chance to communicate with the author, Jo Linsdell. There will also be chances for readers to win bonus materials and other prizes, and the book will be available at a special reduced price for the duration of the tour.

Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is available in Kindle format and can be found at Amazon.

About Jo Linsdell


Jo Linsdell is a best selling author and internationally recognised book marketing expert. She is the founder and CEO of the Writers and Authors blog and the annual online event Promo Day. Learn more about Jo at www.JoLinsdell.com

For more information about Virtual Book Tours: Effective Online Book Promotion from the Comfort of our own Home, please visit www.JoLinsdell.com or contact webmaster@JoLinsdell.com.

Sample interview:

Tell us a bit about your latest book Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home

Virtual Book Tours are a great way to create a buzz for a new release or to put life back into an older publication. In this book I take you through everything you need to know to be able to set up and carry out a successful virtual book tour.

The book is divided into 4 main sections for easy navigation:

1) What is a Virtual Book Tour?
2) How to organise your own tour
3) Promoting a tour
4) Useful resources

You’ll find it packed with links, tips, and advice to help make your tour a hit.

Why do authors need your book?

Marketing is part of being a writer. Regardless of how you’re published (traditionally or self-published), you will, at some point, need to do some marketing. Virtual book tours are one of the most effective methods of creating a buzz about your book and have numerous benefits. In this book I cover everything you need to know to organise and carry out a virtual book tour. Even if you decide not to do a virtual book tour, you’ll still find this book useful as it’s packed full of marketing ideas and links to resources.

What is the first thing you recommend authors do when they decide to organise a virtual book tour?

Put together a media kit. In creating a media kit you have all the information regarding your book, you as an author, and your virtual book tour, all in the one place. This makes it a useful reference tool for you, but also a valuable tool you can use during preparations for your tour. It looks professional and creates a good
impression. I also makes life easier for your hosts as they have all the
information they might need for your post all in the one place.

Where can people find out more about you and your books?

 On my website www.JoLinsdell.com

Anything else you’d like to add?

 Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is available to buy at the discounted price of $2.99 for the whole month of September to celebrate its release (normal price $4.99) http://bit.ly/VBTKindle


Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home by Jo Linsdell


Excerpt from Chapter 1: What are Virtual Book Tours?

Virtual Book Tours

Book promotion has changed a lot over the years and the introduction of the internet, and with it blogs, started a revolution in how authors can reach their target audience and connect with their readers.

In the past authors would do book signings, readings, radio and television interviews, and aim at book reviews from noted publications in a hope of spreading the word about their books.

Whilst these methods are still valid in today’s market they are limited. For a start, organising such promotions is difficult especially for new authors and even more so for those self publishing. It’s true the reputation of self publishing has changed immensely in recent years and it no longer has the same stigma attached to it… that said some of the larger bookstore chains and publications still prefer to work with agents and well known traditional Publishers.

This is just one of the many reasons why virtual book tours are such a great idea. Everyone can do one. No exceptions. With a little knowledge of social media and blogging you can easily set up a virtual book tour to promote your latest release or put new life into an older project.

So what is a virtual book tour? A virtual book tour is when you tour the web over a set period of time promoting your book. (I’ll go into the different types of stops you can include in your tour later in chapter 3).

There are various ways you can set up your tour. Some authors choose to do a tour lasting anywhere from a week to a couple of months where they are hosted on different sites each day. Others prefer to do a tour that lasts for several months but only has one or two hosts per week.

Then there’s the question of content. Some are review only tours where the only type of stops on the tour are for reviews of your book. Others include a large variety of stop types and use all kinds of media and technology during their tours.

All these elements come down to your goals for the tour, the type of content you feel most comfortable doing and the amount of time you have to work on your tour.

Contact details:

Email: webmaster@jolinsdell.com

Social Media Links:








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